Design consistency and interaction guidelines can do good when used appropriately. Strict compliance kills opportunities for innovation.
My favorite two quotes:
“consistency is the hobgoblin of little minds”
- Ralph Waldo Emerson
“Consistency is the last refuge of the unimaginative.”
- Oscar Wilde
I did the following for the competition launch. The square head art.
My goal was to create a composition of Think.com application screen shots. I used Autodesk Maya to render the cover art.
Then it was time to do the ThinkQuest datasheet.
How do you get out of the crowd? What will make a user stop and read what you have? Drive to create a balance between attracting a customer and communicating the message. You might find, that the first is more important than the second.
